7 internal linking strategies for better SEO

How to improve your on-page SEO fast

SEO is not just about content and keywords. Once you have created great content you need to link to it and build yourself a solid internal linking strategy that both helps Google and Bing navigate your site and point your visitors to valuable related content so that they can continue their journey through your site.

7 internal linking strategies for better SEO

1/ Create lots of content

This is common sense really. You need to regularly publish fresh, new content that you can link to.

2/ Link to related content

Linking to unrelated content is a bad UX for visitors and not Google-friendly. Carefully link to pages and posts that add value to the content you are linking from.

3/ Use natural anchor text

Never force keywords into a post. If you can’t link naturally then it is probably not a link that should be added.

For example:

Good: its a really good idea to build some internal linking strategies that work well